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Data as an asset · Updated

Data as an Asset: Treat Your Company Records Like One

Treating data as an asset starts with putting it on the list. Business records now have a market price. Here's how to value them, protect them and keep them from being thrown away.

For the dated deal sizes behind these numbers, see the value of data.

The short answer

Your Slack history, email, CRM and tickets now have a market. Buyers license operating records for $100,000 to $2 million and up, and bankrupt companies have drawn $10 million bids. Like any asset, data can be valued, protected and sold, and like any asset it can be destroyed. The most common way it's lost is someone cancelling a subscription.

Why company data is an asset

AI companies need records of real work to train agents. That turned internal communications, from Slack threads to support tickets, into something buyers pay for. It's why wind-down firms, brokers and direct buyers have all entered the market in the past year.

How it's valued

There's no standard accounting value yet. In practice, value comes from the market: what buyers will pay based on years of history, how much work is in writing, how many connected systems you have, and team size. See how buyers price company data.

How it's usually lost

  • A subscription is cancelled during cost cutting or a shutdown.
  • Former employees' accounts are deleted to save seats.
  • Retention settings auto-delete old messages.
  • A migration to a new tool leaves the old history behind.
  • Nobody exports before an admin leaves.

How to protect it

  1. Keep accounts active, including former employees.
  2. Check retention settings in Slack, Teams and email so history isn't auto-deleted.
  3. Export full history once a year to storage you control.
  4. Keep admin access with at least two people.
  5. Note sizes and years of history for every system.

In a sale, shutdown or bankruptcy

In an acquisition, records go with the business. In a shutdown or bankruptcy, they can be sold separately. Either way, list data on your asset inventory so it isn't overlooked. See what to do with assets when closing and data in bankruptcy.

Know your number

Run the value calculator, or request an offer from Polyshares for an offer.

Next in this series: data monetization.

Common questions

Is company data an asset?

Yes, increasingly in a practical sense. There's now a market that pays for operating records.

How do I value my company's data?

Use a market estimate: years of history, depth, connected systems and team size. The calculator gives an indicative range.

Should data be on my asset list when closing?

Yes. It's often overlooked and thrown away with the subscriptions.

Can I keep my data and still make money from it?

Yes. A license lets you keep the data and keep using it.

Sources
  1. Fast Company: Shuttered startups are selling old Slack chats and emails to AI companies. https://fastcompany.com/91528808/shuttered-startups-are-selling-old-slack-chats-and-emails-to-ai-companies
  2. Stretto: Spirit Airlines data sale hearing moved to Nov 6, 2026 (Oct 14, 2026). https://chapter11cases.com/blogs/news/spirit-airlines-case-update-the-data-sale-slips-to-november-as-spirit-moves-to-unwind-the-hfs-aircraft-deal
  3. Polyshares published terms. https://polyshares.com/