Sell Product Analytics Data: What It's Worth to AI Buyers
Thinking about whether to sell product analytics data? How AI buyers value product analytics data, what moves the price, and guides for every product analytics system we cover.
Event data shows how people use a product over time. It adds context to the decisions recorded in chat, tickets and project tools. Product analytics data is usually licensed together with a company's other systems, and its value depends on years of history, how much real detail it holds, and how consistently the team used the tool.
Product Analytics Data at a glance
Product analytics systems we cover
Pick your system to see where to find the size of your history, how to export it, and a quick estimate for that system alone.
What makes product analytics data worth more or less
| Raises value | Lowers value |
|---|---|
| Long event history | Short retention windows |
| Well-named events and properties | Unlabeled or messy tracking |
| Linked to product decisions in other systems | Raw logs with no context |
| Aggregated behavior | Data that identifies individual users |
How size affects the estimate
Buyers size product analytics data in GB. In our calculator, size multiplies the category's base value like this:
| Tier | Typical size | Multiplier |
|---|---|---|
| Smaller | Under 10 GB | 0.5x |
| Mid-size | 10 to 500 GB | 1.0x |
| Large | 500 GB+ | 1.6x |
Years of history, headcount and how much work happens in writing matter as much as raw size. Run the full calculator to combine product analytics data with your other systems.
How to sell or license product analytics data
- Keep everything. Don't delete accounts or history, including former employees.
- Measure it. Each system guide above shows where to find your total GB.
- Estimate it. Use the value calculator with all your systems selected.
- Request an offer. A direct buyer reviews a sample and pays after anonymized delivery. Start with Polyshares, or compare buyers first.
Common questions
Can a company sell its product analytics data?
Generally yes, when the company owns the account and the records are about its own operations. Product analytics data is licensed with names and contact details removed, and anything held on behalf of clients is excluded.
How much is product analytics data worth?
On its own, usually a fraction of a full deal. Published Polyshares deals run from about $100K to $2M+ for a company's combined records. Product analytics carries a 0.3x weight in our calculator, ranking #16 of 18 categories.
What gets removed before a buyer sees it?
Names, emails, phone numbers, account numbers and other identifying details are stripped by a privacy specialist before delivery. Buyers want the patterns of work, not who your customers are.